Not 10, not even 20, but a staggering 30 million people visit Austin, TX, each year. That's a lot of vacationers you could rent out your home to and generate rental income.
But that's only half of the equation: You must also do your part in attracting guests to your vacation rental.
So, how do you do that? We've shared practical insights and strategies in this guide, so read on.
1. Mind the Price
Stay on top of the Austin vacation rental property market by regularly checking the rates of similar properties near yours. Check their reviews, too, to see what their recent guests had to say about their pricing and property in general. Doing so gives you a clearer picture of how much you can charge for your rentals.
However, you should also remember to set rental prices that reflect the current season. For example, you could increase your rates during peak tourism days, such as during the Austin City Limits Music Festival, which welcomes over 70,000 people daily. Another is when it's nearly time for the Austin Marathon, attended by over 20,000 runners from around the globe.
Conversely, you may have to lower your rates during the slow season. That way, you can minimize the hit on your income as you can still rent your Austin home or vacation properties.
2. Market Your Property Like a Pro
You must show the world what sets your property apart to increase rental bookings, attract more guests, and boost occupancy rates. That's why you need to implement effective rental property marketing strategies, including:
- Cleaning, organizing, and staging your property
- Taking high-resolution photos of your property
- Ensuring all images have adequate lighting
- Writing engaging but factual property descriptions and listings
Once you've prepared your marketing materials, the next step is to choose your vacation rental platform to list on. Some of the top ones are Airbnb, VRBO, and Booking.com.
3. Work With a Vacation Rental Manager
Do you want to maximize your vacation rental profits without expending too much effort and time? If so, consider partnering with a full-service vacation rental property management company. They can do much of the legwork on your behalf, including:
- Pricing your property right
- Advertising, marketing, and listing your properties on various platforms
- Communicating with potential and paid guests
- Facilitating bookings and assisting guests during check-in and check-out
- Accounting
- Overseeing property inspections, maintenance, and repairs
Depending on which company you hire, you may even get a free valuation of your rental property!
Start Attracting Guests to Your Vacation Rental
Attracting guests to your vacation rental starts with pricing your property right and marketing it like a pro.
Alternatively, consider hiring PMI ATX Properties, your premier choice for a vacation rental property manager. With over two decades of business experience, we can assist you with everything you need to grow your rental business. Whether valuing your property, marketing it, or communicating with guests, you can rely on us for all these and more.
So, schedule your free consultation with us today! We look forward to helping you maximize your Austin vacation rental income.
